1917: Merrie Merrie England – Fundraising fairs, bazaars, and fetes

A reproduction of a poster advertising a fundraising event to support the Royal Sussex County Hospital. The poster shows a colourful drawing depicting a festival, with a group of women dancing around a maypole, a violin player, and two men drinking beer. Below this image, there is text that says: “In aid of the Royal Sussex County Hospital. 16 November ‘17, in the Dome & Corn Exchange, Brighton. Opening on the first day at 2.30 by H. R. H. Princess Alice Countess of Athlone, and on the second day at 2.30 by the Lady Leconfield. Admission: 2 – 10pm, 1’. Members of the Blue Bird Brigade – Free”.
1917 Merrie Merrie England fair for the Royal Sussex County Hospital. Image courtesy of Brighton & Sussex University Hospitals NHS Trust and thecrucible.org.uk.

Prior to the NHS, many hospitals were established and run by voluntary effort, relying to a large extent on charitable donations.

Community fairs, bazaars and fetes were a common event: attendees would pay an admission fee to join the festivities which would typically include stalls selling goods, friendly competitions (including for example, ‘the bonniest baby’), and music and dance. Proceeds raised would go towards the local hospital.

Posters for fundraising fairs – such as those on this page – were often bright and colourful, conveying the event as a fun, enjoyable occasion for all.

Reproduction of a poster advertising a Coronation Bazaar in aid of the Hospital for Sick Children. The poster is all text, without images. Most text is blue, with some sentences in red. the background is cream (it may have been white originally but the page has aged). The text reads: "The Hospital for Sick Children, Great Ormond Street London, WC. Her Majesty the Queen has graciously promised to Open the Bazaar on Thursday, July 10th. The Imperial Coronation Bazaar will be held on Thursday, Friday, and Saturday July 10th, 11th, and 12th, at the Royal Botanical Gardens, Regent's Park, to celebrate this Hospital founded n 1852. Under the immediate patronage of Her Majesty the Queen, Their Royal Highnesses the Prince and Princess of Wales, Her Royal Highness the Duchess of Fife and the Duke of Fife (President of the Hospital), Their Royal Highnesses the Prince and Princess Charles of Denmark, Their Royal Highnesses the The Duke and Duchess of Connaught, Their Royal Highnesses The Prince and Prince Christian, Her Royal Highness the Princess Henry of Battenberg, Her Royal Highness the Duchess of Albany." The remainder of the text is a list of Patrons and stallholders. Every name listed is a woman titled with Duchess, Princess or Her Excellency. The title of the event "The Imperial Coronation Bazaar" are the largest on the page. Between the words The and Imperial is the royal coat of arms of the British monarchy. The letter B of the word Bazaar is a historiated initial - large and decorated.
1902 Coronation Bazaar for the Hospital for Sick Children. Image courtesy of Great Ormond Street Hospital.
Front page of a sourvenir programme of a Midsummer Fair and Fete held for the Hospital for Sick Children in 1909. Everything on the page (both imagery and text) is different shades of pink, with the text in the middle surrounded by an ornate picture frame. The frame is embellished with cherubs, a large ship, florals and vines, and at the top a horse drawn chariot. The text in the middle reads: "Souvenir programme of Midsummer Fair & Fete. Olympia June 23, 24, & 25 1909."
Front page of souvenir programme for Midsummer Fair & Fete held in 1909 for the Hospital for Sick Children. Image courtesy of Great Ormond Street Hospital.
Reproduction of a flyer with details of stalls held at the Midsummer Fair and Fete held in 1909. The text is black on a white background. The border of the page is a pink drawing of a Parisian-style picture frame, embellished with flowers, a ship, and coats of arms. Stalls described include: "a most fascinating display of lampshades of all kinds, and writing desk accessories", "a miscellaneous stall", "reproductions of old French pictures", and "a stall where opera glasses, photograph frames, bags and all kinds of fancy articles will be sold". One of the stalls is to be run by the Ladies of the Medical Staff.
Details of stalls at the Midsummer Fair and Fete held in 1909 for the Hospital for Sick Children. Image courtesy of Great Ormond Street Hospital.