1931: Kingston Victoria Hospital Appeal Week
This is an example of how images of patients and their personal experiences of being in hospital were used in appeals for hospital donations.
Here we have the letter of a child, appealing to the reader to donate so that the hospital can fix broken equipment and help more ’mummies’, ‘daddies’, and children.
The Kingston Victoria Hospital was a voluntary hospital opened in 1898. It had been founded by community initiative in celebration of Queen Victoria’s Diamond Jubilee. The Hospital was built on land donated by the Duke of Cambridge who also opened the hospital.
Like other hospitals, until 1948, the Kingston Victoria Hospital was reliant on a mix of donations, fundraising, and gifts, as well as subscriptions, investment income, and patient payments.