The president’s reelection team will unveil a trio of Web sites dedicated to providing supporters with information on the president’s record — and more than a little dirt on his Republican rivals. The campaign has named it Obama’s “Truth Team,” and the goal is to arm millions of surrogates with the facts, figures and talking points they need to engage in ground-level political combat — on their Twitter and Facebook feeds and in old-fashioned conversations with friends and neighbors.
“We believe that our grass-roots supporters persuading their networks to support the president will provide us with the decisive edge in November,” Obama campaign spokesman Ben LaBolt said. “We’re providing them with the tools they need to amplify the president’s record, fact-check the Republicans’ attacks and prevent the Republicans from rewriting the history of their records.”
“On the loonier side, when I talk to Republicans in the state legislature I have to remind them he’s an American citizen,” Gallego said. “We have to be prepared for the dirtiness coming from the other side. They’re desperate.”
In 2008, Obama’s campaign produced a Web site called “Fight the Smears” to counter rumors that Obama was a Muslim and born in Indonesia.
But the approach can backfire, as the Obama team learned last fall when it debuted AttackWatch.com and the site was ridiculed by conservatives for the over-the-top, alarmist design — red lettering on a black background. The Obama campaign said 1 million supporters signed up on the site, but it has since been redesigned.for the re-launch Monday.