August 22, 2010
Coop and Carrefour, two famous brands of supermarket, are planning to sell halal meat in their stores in the region of Piedmont. The supermarkets actions will simply the life of the Piedmontese Muslim community; however on the other hand it has triggered a passionate debate by animal rights associations which have launched a boycott and information campaign. The animal rights groups are critical of the Islamic method of killing animals, which calls for the animal to be conscious when it is slaughtered. The traditional procedure adopted by Italian supermarkets, instead, requires that the animal is anaesthetized before being killed so as to reduce the suffering, which leads to lower levels of toxins in the animal’s blood and flesh. To tone down the controversy, Coop has assured that the Imam responsible for the slaughtering has accepted the use of anesthesia. However, it will be the Muslim consumers, who represent a growing segment of the Italian market that will decide the success of this initiative.