In the last decade online dating became a mainstream activity, in Europe and North America at least. It is therefore not surprising that Western Muslims adapted the idea to their needs. For many, online dating offers a low-stress solution to the daunting challenge of finding a partner for marriage in countries where few share their faith, and in communities where matchmaking is considered a family affair.
Adeem Younis, founder of the matchmaking site SingleMuslim.com, which he created above a fast-food shop in Wakefield while still a lowly undergraduate, now boasts more than a million members. However, the young entrepreneur stresses that the term “Muslim online dating” would be inaccurate. The goal of such sites is often far more ambitious than the average hook-up website. Instead of hazy morning-after memories and hopes of receiving a follow-through text message, sites like SingleMuslim.com aim to provide clients with a partner for life. It is a responsibility not to be taken lightly. “In Islam, marriage is equal to half of your religion,” he says, quoting a saying thought to have been uttered by the Prophet Mohammed, “so you can imagine how important it is… Islam teaches us that marriage is the cornerstone of society as a whole.”
SingleMuslim.com now claims a success rate of about four matches per day. But the site is just one example of a booming market serving Muslims of all ages and degrees of religiosity.