Salaamworld Social Media Platform to Target Muslim Demographic

16 March 2012

 

Radio Netherlands Worldwide this week profiles Salaamworld, a social media platform akin to Facebook which is to debut in June, during Ramadan. The site provides a platform for young Muslims who feel uncomfortable with the content of Facebook, as well as enabling access to a collection of Islamic e-books, products and services. The project is currently headquartered in Istanbul with branches in Russia and Egypt, and an ambitious expansion plan for the coming three years. The site is not the first alternative to Facebook targeting a Muslim demographic, and joins al- Millatfacebook, a Pakistani initiative.

Dutch-Moroccan publicist Mohammed Jabri comments on Salaamworld that while it provides a potentially fruitful, though undoubtedly commercial, enterprise, it does not reply a ‘pure’ alternative to an ‘impure’ Facebook. Jabri predicts that those who sign up with Salaamworld will not revoke their Facebook profiles, as they will not want to lose contacts not shared between the two platforms.