This article approaches the question as to whether Lady Gaga’s recent choice to wear various “Islamic” items of clothing, is a shameless exploitation of orientalist fetishes to promote herself as a pseudo-edgy ‘artiste’? Which she argues it is yet at the same time feeling strangely satisfied at the uproar caused by her neon pink burqa, because it challenges the discursive monopoly on the meaning of Muslim women’s clothing.
In 2009, Lady Gaga held a press conference to which she turned up wearing a bizarre full face covering. Unfazed by her typically outrageous fashion choices, the journalists proceeded to quiz her on her music, none storming out in protest that it was “impossible to read her facial features” or concerned about the “true identity” of who sat before them – no, not one even complained that it was “hampering communication”. Because so much of the public narrative – from justifications for war to bans on Muslim women’s attire, depends on the perception of veils as inherently misogynistic, any suggestion they could be empowering is met not merely with consternation, but faux indignation at the poor brown women presumably insulted by this.
The accusations of white privilege levelled at Gaga do hold some sway – after all, it is absolutely and unequivocally because she is white/wealthy/famous that she goes unchallenged in her choice to cover her head, hair or body. But the inherent double standard in the treatment of white/powerful women who cover their faces versus the treatment of poor/disenfranchised/ brown women who do.
Now it’s unfortunate for Muslim women who choose to wear some sort of veil that there are sadly a number of oppressive countries who like to dictate to women what they consider to be Islamic clothing and that the easy assumption often follows that wearing one implies support/sympathy/approbation of the latter. It does not.
The contention levelled at Gaga on this occasion is that by wearing an overtly glamorous face veil, or a neon pink transparent burka or using lyrics which appear to ‘glamorise’ (God forbid!) aspects of some Muslim women’s clothing, she is unwittingly supporting the patriarchy and insulting those women who are forced to wear the garb in question. The fact her act subverts the monopoly on meaning typically associated with the face veil as the evil imposition of male domination. Perhaps now there’ll be a little more room for different Muslim women to contribute their understanding of these symbols and in so doing, move from object, to subject in that discussion.
Although Lady Gaga isn’t changing the game for Muslim women – she’s far more concerned with selling records than with taking a political stance – but rather than be offended by her latest outlandishness as the author point out, she might be stopped by French officials while shopping in Galeries Lafayette or harangued at JFK airport as she returns to the US. Of course she probably won’t be. But the exceptionalism she’s afforded reveals a double standard far more concerning than the absurdity of a transparent burka.