The fourth annual “halal days” were held May 18-21 and took place in schools, associations, and other Muslim organizations. The event aimed to “raise awareness about the importance of eating halal and eating well.”
Participating organizations agreed to open their doors to the public to better understand “the foundations of halal food, its culture, and its characteristics, as well as the processes used by all to guarantee that products are halal compliant.” Last year, 1,250 people signed up for the events.
“It was mostly attacks by the National Front on the halal market in 2014 that made us think of this event, to create a zone conducive to debate,” explained Lynda Ayadi, the director of the marketing company Heaven Strategy which organizes the “halal days.”
“We felt a strong demand from the Muslim community to provide perspective and information on the halal market,” she added. “More recently, this feeling was reinforced following the polemic sparked by the animal protection association L214’s video of French slaughterhouses, which they blamed for animal suffering.”
Ayadi insisted that the event’s goal was not to “spread propaganda,” and invited those who oppose halal “to come and participate in the debates.”