March 19, 2014
The reactions of German media towards the result of the Swiss referendum were immense. Most comments by German media outcried their “shock” about the negative attitudes of parts of the Swiss population towards immigrants. Some journalists were caught off guard, without reflecting their own work, asking how biased media coverage on immigrants has become. While selecting topics for the news, majority of media representatives choose issues such as the “headscarf”, “migration into the welfare system” and “minarets” issues. Just as “bad news are good news”, contributions that mirror the economic, cultural and social vibrant lives of immigrants are hard to find. Immigrants and their issues are relatively represented at the local level, speaking out their claims in local media. They are clearly underrepresented in media at the national, which has a greater influence on the German public opinion.
Recent German media coverage on immigrants and Islam has been very negative. With regards to the upcoming elections for the European parliament, media representatives are responsible to report fair, balanced and comprehensive when covering stories about immigrants. This is said to be the only path for media to avoid the indirect support for right-wing populist parties, which scapegoat immigrants for their political interests.