The Toronto Star – April 25, 2012
Mohamad Fakih built Paramount Butcher Shop for his wife Hanan after she complained about the state of halal meat counters and asked him to do something about it. Driven by the urge to unite “halal” and “gourmet,” Mohamad Fakih built himself a beautiful butcher shop in Mississauga. Mohamad visited non-halal competitors, including Pusateri’s Fine Foods, Cumbrae’s, Olliffe and the Healthy Butcher in Toronto, and researched fine butcher shops in London, Paris and Australia before designing his own 3,400-square-foot shop.
He bought the struggling Paramount chain in 2007 and transformed it into a vibrant and growing empire that employs 250 people, many of them young and non-Muslim. The Middle Eastern/Mediterranean restaurants showcase freshly grilled foods and breads.
For Mohamad, halal is about more than just slaughter. It’s about being conscientious about how animals are raised, a philosophy that dovetails nicely with the local food movement and the fact that consumers are asking more questions about what they eat. Mohamad has lived in Canada for 13 years and got his start at Tim Hortons.