It is incredibly sad that one person with his own one-man hate group can tap into anti-Muslim sentiment and lead reputable companies to make foolish judgment calls.
At least two advertisers — Lowe’s, the home-improvement retailer, and Kayak.com, the online travel firm — have pulled commercials from “All-American Muslim,” a new reality series on the TLC cable channel, since the show was condemned by David Caton, an anti-Muslim and anti-gay activist, and the shell organization he founded and runs, the Florida Family Association.
Businesses have a perfect right to decide how to spend their advertising dollars. But, in pulling out as they did, Lowe’s and Kayak sent a distasteful message to their customers, their employees, and to the larger public.
“All-American Muslim” tracks the lives of five Muslim-American families in Dearborn, Mich., a suburb of Detroit. Mr. Caton has called on companies to end their sponsorships, arguing that the show is dangerous and misleading “propaganda” because it portrays Muslims as “ordinary folks” just like other law-abiding Americans, not as extremists and terrorists.
Both Lowes and Kayak deny that they were moved to act by Mr. Caton’s campaign, citing instead the show’s controversial nature and, in Kayak’s case, reservations about its quality. “All-American Muslim” may not be the best TV show, but the controversy was manufactured by one man. By appearing to bow to bigotry, the companies earned a self-inflicted black eye.