The offer of halal foods in German supermarkets is scarce and many of them are reluctant to widen their range of food that meets the requirements of practicing Muslims, even though the demand is increasing and the potential for future sales promising. It is estimated that approximately 80% of Germany’s 4 million Muslims conform to Islam’s dietary requirements. Many of them consume what local Turkish and Arabic shops, rather than supermarket chains, have on offer.
The reluctance on the side of the supermarkets to introduce a wider range of halal foods is based on the “problematic image” of halal slaughter, which many associated with cruelty to animals. The process of halal butchering has changed, however, and the animals are now sedated before they bleed out.