Ipercoop, a famous Italian supermarket, has opened a halal corner in one of its branches near Rome. It is the first of its kind in Italy.
This step is the latest in time for Coop in its attempt to conquer the promising market of ‘foreign’ consumers in Italy. Immigration, in fact, represents a substantial economic opportunity in Italy since immigrants spend half of their wages locally. Large companies such as supermarkets, communication companies and banks have thus started targeting more immigrant consumers.