Dutch government recruitment campaign shows veiled woman

A recruiting campaign by the Dutch government aimed at attracting young workers will picture a veiled Muslim woman with the slogan “working for the government, if you think ahead”. The image is juxtaposed with a photo of a woman with a lip piercing, alongside a series of other supposedly contrasting images including a construction site and greenery.

Questioned by the VVD regarding the meaning of the advertisement, the Ministry of Internal Affairs says that the campaign illustrates issues facing the government. “This shows that there are differences in culture of young Dutch, with which as government you have to deal with,” reports Telegraaf.