With a buying power roughly equal to that of the entire state of Indiana, the growing Muslim population in the United States – estimated between six and eight million – is an attractive segment of the population for marketers. Ann Mack of the JWT advertising agency describes the interest of Muslim Americans to be support products and brands that they can related to. Muslims are more interested than most Americans in seeing advertising that acknowledges them says Mack. Using sex to sell is a common marketing strategy in the United States, but this strategy often has the adverse effects for Muslims. Foods, tailored financial services, modest clothing, and household goods in accordance with Islamic law are among some of the facets of relatability that are important for many Muslim consumers.